The research consisted of a literature review, regulatory review, website analysis, Twitter/X analysis, an ecological momentary assessment, an experimental study, and stakeholder interviews with organisations representing wagering operators, wagering affiliates, legal advisors, and gambling support providers.

Findings indicate a causal link between direct wagering marketing and increased betting activity and betting related harm. The research also identified features of affiliate marketing which may increase the risk of harm.

The study was  led by researchers at Central Queensland University.