This study was conducted by researchers from Southern Cross University, University of Adelaide and McGill University.

The purpose was to identify and describe: the availability and promotion of gambling and social casino game opportunities via social media; whether there has been a transition between social casino game play and gambling; and the potential for social media to be used to promote responsible gambling.



The methodology was a multi-stage and included a literature review, an audit of Australian-facing social media pages for 101 gambling operators licensed in Australia, , a case study of the Facebook site of an Australian male user (aged 35), interviews with gambling operators, experts, and adult social casino game players and an online survey of adults and adolescents.